Associate Creative Director copywriter with 10+ years’ experience developing ideas, copy, content, and brand voice for high-profile brands. Also, I'm a nurse and a DJ.

Verizon Creative Marketing Group / 2021 - 2024 - Senior Copywriter

  • Responsible for copy and ideas on creative work throughout Verizon’s online digital ecosystem.

  • Work on creating content for the brand’s main social medial channels.

  • Help manage a small team making additional web and app-based copy and design updates.

Virgin Voyages / 2017 - 2020 - Senior Copywriter

  • Head in-house copywriter developing brand voice, communication strategy, and standards.

  • Managed a small team of writers working on website copy, emails, ads, social media, product naming, and external/ internal-facing business communications.

  • Developed and implemented naming conventions for the brand’s entire on-ship catalog of products and venues from rooms to restaurants.

  • Spearheaded the successful creation of strategic SEO-focused content for the brand blog.

  • Worked on speeches and presentations directly for C-suite executives as well as sustainability reports, press releases, and other business copy as needed.

Various Agencies / 2015 - 2017 - Senior Copywriter

  • Led content initiatives for advertising campaigns, concepting and writing copy for all platforms and needs.

  • Agencies included Hunter Hamersmith (Miami), Sapient (Miami), Barbarian Group (NYC), and Ogilvy (NYC), writing for clients such as Sandals Resort Brand, Etihad Airways, U by Kotex, Carnival Cruise Lines, Universal Orlando Resorts, The Natural Resources Defense Council, and ADT Home Security Systems.

Ogilvy & Mather / 2012 - 2015 - Copywriter

  • Worked on creative marketing campaigns for brands like U by Kotex, British Airways, Coke Zero, Dove, Wonka Candy Brands, Aetna, and UPS.

  • Conceptualized the ‘Save the Undies’ campaign, which won Effie Silver Award for marketing effectiveness.

thelab NYC / 2011 - 2012 - Copywriter/ Strategy

  • Spearheaded all creative development, strategy, and copy efforts, with a focus on writing pitches, creating website content, building SEO, and scriptwriting as well as brand voice and content for website content and social media.

Saatchi & Saatchi New York / 2008 - 2011 - Junior Copywriter

  • Conceptualized marketing campaigns for brands like Tide, Iams, Miller Genuine Draft, Total, Luvs, JCPenney, Partnership for a Drug-Free America, Cheerios, and UNICEF.

  • Notable projects include JCPenney’s Back to School campaigns and Luvs animated campaign, which garnered recognition from the advertising press.

Project 2050 / 2007 - 2008 - Writer/ Project Manager

  • In addition to writing copy, managed and scheduled creative deliverables for clients, including Virgin Megastore, Boost Mobile, New Era, Fila, Target, EA Sports, and Jarritos.

TBWA \ Chiat \ Day  / 2005 - 2007 - Assistant to the ECD, NY

  • Assisted and learned copy under the tutelage and direction of industry legend, Gerry Graf.

  • Entered agency work into The One Show, Emmys, and Cannes Lions for clients including Sprint, Stonyfield Farms, and Absolut Vodka.

Columbia University Graduate School of Journalism

Master of Science Degree in Journalism

Hofstra University

Bachelor of Arts Degree in International Relations/ Media Studies

S.U.N.Y Downstate University, Brooklyn

Bachelor of Science in Nursing (RN, NY State)

Other fun stuff:

  • I’m a nurse. It’s something I did as an undergrad and took a job in advertising shortly after, but it’s brought me a lot of important knowledge that I value.

  • I also moonlighted as a dance music DJ for over 10 years with gigs ranging from NYC to global venues, hotels, and nightclubs. Here’s a mix I made for Recess New York a while back.

  • Have been published in music and culture mags including Billboard, Vibe, Vibe Vixen, XXL, Black Book, Nylon Guys, Tokion, America Magazine, Russell Simmons’ Oneworld Magazine, The Dirty Durty Diary Magazine, SOMA Magazine, BPM Magazine, and ‘Sup Magazine among others

  • In my nightlife days, I also did freelance writing for:

    • MTV International Division scripting promos for shows including Jersey Shore, Teen Mom, Awkward, World Stage, Plain Jane, and MTV Movie Awards.

    • GrandlifeNYC.com, the culture website of the Soho and Tribeca Grand boutique hotel brand.

    • Served as a nightlife reporter for People Magazine focusing on entertainment and celebrity coverage.