Why not say bye to 2020 with some spiritually enhanced CBD? This email campaign aimed to do just that. With roots in the Amazonian rainforest, this start-up brand’s founders include a prominent Peruvian shaman who was raised in a family of plant medicine healers. This farewell to 2020 promoted some of the brand’s key wellness beliefs and pretty much sold out (the remaining eCommerce items are available here) and resulted in the #1 sales month of the year.