Associate Creative Director copywriter with 10+ years’ experience developing ideas, copy, content, and brand voice for high-profile brands. Also, I'm a nurse and a DJ.

Verizon Creative Marketing Group / New York/ Senior Copywriter/ 2021 – 2024

  • Created copy and concepts on creative for organic social, paid media, and dotcom verticals, increasing follower engagement and web traffic.

  • Wrote SEO-focused brand blog content to optimize Verizon’s search rankings for various products and industry key phrases.

  • Led an agency team in making copy and design updates, to enhance user experience and maintain brand consistency on the app and website.

Virgin Voyages / Miami/ Senior Copywriter/ 2017 – 2020

  • In-house lead writer managing and developing brand voice, strategy, and standards for website copy, emails, ads, social, product naming, and internal-facing communications.

  • Managed a team of writers working on website copy, emails, ads, social media, product naming, and external/ internal-facing business communications.

  • Created speeches and presentations for C-suite executives, SEO-focused brand blog content, product descriptions, sustainability reports, press materials, and other copy as needed.

Publicis Sapient/ Miami / Senior Copywriter/ 2016 – 2017                                                                                            

  • Created digital work for clients such as Carnival Cruise Lines, Universal Orlando Resorts, and The Natural Resources Defense Council.

Various Agencies / Senior Copywriter/ 2015 – 2017

  • Led content initiatives for advertising campaigns, concepting and writing copy for all platforms and needs.

  • Agencies included Hunter Hamersmith (Miami), Sapient (Miami), Barbarian Group (NYC), and Ogilvy (NYC), writing for clients such as Sandals Resort Brand, Etihad Airways, U by Kotex, Carnival Cruise Lines, Universal Orlando Resorts, The Natural Resources Defense Council, and ADT Home Security Systems.

Ogilvy & Mather / New York/ Copywriter/ 2012 – 2015

  • Worked on creative marketing campaigns for brands like U by Kotex, British Airways, Coke Zero, Dove, Wonka Candy Brands, Aetna, and UPS.

  • Conceptualized the ‘Save the Undies’ campaign, which won Effie Silver Award for marketing effectiveness.

thelab/ New York/ Copywriter/ Strategy/ 2011 – 2012

  • Spearheaded all creative development, strategy, and copy efforts, with a focus on writing pitches, creating website content, building SEO, and scriptwriting as well as brand voice and content for website content and social media.

Saatchi & Saatchi New York / Junior Copywriter/ 2008 – 2011

  • Conceptualized marketing campaigns for brands like Tide, Iams, Miller Genuine Draft, Total, Luvs, JCPenney, Partnership for a Drug-Free America, Cheerios, and UNICEF.

  • Notable projects include JCPenney’s Back to School campaigns and Luvs animated campaign, which garnered recognition from the advertising press.

Project 2050 / Writer/ Project Manager/ 2007 – 2008

  • In addition to writing copy, managed and scheduled creative deliverables for clients, including Virgin Megastore, Boost Mobile, New Era, Fila, Target, EA Sports, and Jarritos.

TBWA \ Chiat \ Day  New York / Assistant to the ECD/ 2005 – 2007

  • Assisted and learned copy under the tutelage and direction of industry legend, Gerry Graf.

  • Entered agency work into The One Show, Emmys, and Cannes Lions for clients including Sprint, Stonyfield Farms, and Absolut Vodka.

Columbia University Graduate School of Journalism

Master of Science Degree in Journalism

Hofstra University

Bachelor of Arts Degree in International Relations/ Media Studies

S.U.N.Y Downstate University, Brooklyn

Bachelor of Science in Nursing (RN, NY State)

Other fun stuff:

  • I’m a nurse. It’s something I did as an undergrad and took a job in advertising shortly after, but it’s brought me a lot of important knowledge that I value.

  • I also moonlighted as a dance music DJ for over 10 years with gigs ranging from NYC to global venues, hotels, and nightclubs. Here’s a mix I made for Recess New York a while back.

  • Have been published in music and culture mags including Billboard, Vibe, Vibe Vixen, XXL, Black Book, Nylon Guys, Tokion, America Magazine, Russell Simmons’ Oneworld Magazine, The Dirty Durty Diary Magazine, SOMA Magazine, BPM Magazine, and ‘Sup Magazine among others

  • In my nightlife days, I also did freelance writing for:

    • MTV International Division scripting promos for shows including Jersey Shore, Teen Mom, Awkward, World Stage, Plain Jane, and MTV Movie Awards.

    • GrandlifeNYC.com, the culture website of the Soho and Tribeca Grand boutique hotel brand.

    • Served as a nightlife reporter for People Magazine focusing on entertainment and celebrity coverage.