Associate Creative Director-level copywriter with 10+ years’ experience developing ideas, copy, content, and brand voice for high-profile brands.
Virgin Voyages / 2017-Present - Senior Copywriter
In-house copywriter, helping develop brand voice, communication strategy and standards.
Develop and implement naming conventions for key brand terms and products.
Responsible for brand copy, including for emails, various brand ads, trade ads, entire first temporary website copy, some current website copy, early social comms, external and internal-facing communications.
Conceptualize and write SEO-focused content for brand blog, Ahoy!, as well as product descriptions, speeches, and presentations for C-suite executives, brand sustainability reports, press materials, and other copy as needed.
Various Agencies / 2015 - 2017 - Senior Copywriter
Served as copywriter in freelance capacity for agencies like Sapient (Miami), Barbarian Group (NY), and Ogilvy (NY), writing for high-profile clients such as Etihad Airways, U by Kotex, Carnival Cruise Lines, Universal Orlando Resorts, The Natural Resources Defense Council, and ADT Home Security Systems, among others.
Led content initiatives for advertising and marketing campaigns, writing copy for both digital, experiential and traditional advertising mediums.
Ogilvy & Mather / 2012 - 2015 - Copywriter
Worked with top tier brands like U by Kotex, British Airways, Coke Zero, Dove, Wonka Candy Brands, Aetna Healthcare, and UPS, creating concepts and copy for creative marketing campaigns.
Along with Art Director partner helped concept, write copy, and produce the ‘Save the Undies’ campaign, which won an Effie Silver Award for marketing effectiveness.
thelab NYC / 2011 - 2012 - Copywriter/ Strategy
Spearheaded creative development, strategy, and copy efforts, with a focus on writing pitches, creating website content, building SEO, and scriptwriting.
Created, implemented, and maintained online brand voice and content for website content and social media.
Saatchi & Saatchi New York / 2008 - 2011 - Junior Copywriter
Conceptualized innovative brand marketing campaigns and wrote copy for brands like Tide, Iams, Miller Genuine Draft, Total, Luvs, JCPenney, Partnership for a Drug Free America, Cheerios, and UNICEF.
Notable projects include JCPenney’s Back to School campaigns and Luvs animated campaign which garnered recognition from the Advertising press.
Project 2050 / 2007 - 2008 - Writer/ Project Manager
In addition to writing copy, managed and scheduled creative deliverables for clients, including Virgin Megastore, Boost Mobile, New Era, Fila, Target, and EA Sports and Jarritos.
TBWA \ Chiat \ Day / 2005 - 2007
Learned copy under direction of industry legend, Gerry Graf.
Managed entries for award applicants such as, The One Show, Emmys, and Cannes Lions.
Agency clients included, Sprint, Stonyfield Farms, Masterfoods (Skittles, Starburst, Snickers) and Absolut Vodka.
Columbia University Graduate School of Journalism
Master of Science Degree in Journalism
Bachelor of Arts Degree in International Relations/ Media Studie
Other Cool Stuff:
Freelance writer for MTV International Division scripting promos for shows including Jersey Shore, Teen Mom, Awkward, World Stage, Plain Jane and MTV Movie Awards.
Freelance writer for the Dirty, Durty Diary Magazine – fashion and culture magazine.
Senior Editor for ‘Sup Magazine – independent music magazine.
Writer for GrandlifeNYC.com, culture website of the Soho and Tribeca Grand boutique hotel brand.
Nightlife reporter for People Magazine focusing on entertainment, clubs, and celebrity coverage.
Published in Billboard, Vibe, The Dirty Durty Diary Magazine, Vibe Vixen, XXL, Black Book, Nylon Guys, Tokion, America Magazine, Russell Simmons’ Oneworld Magazine, SOMA Magazine and BPM Magazine among others.
Dance music DJ for over 10 years with gigs ranging from NYC to global hotels, private venues and nightclubs.