Luvs asked us to leverage the character animations they were already using in previous ads but to update the hippy, peace and love style. We re-worked the campaign with a throwback 90's hip-hop track and a nod to the American Idol phenomenon of the time. It was not only silly and fun to make but had a pretty big positive result on sales. Even Ad Age mentioned the success of the spot and how it resonated with moms at the time.