Moneylion beast Games giveaway
with amazon prime
Our client, The MoneyLion finance app, partnered with the world’s biggest YouTube creator, MrBeast, as a part of Beast Games—Amazon Prime Video’s most successful unscripted series ever. For this project, I contributed to copy and ideas across multiple parts of the campaign, helping to shape a campaign voice that turned engagement into massive impact. The MoneyLion Beast Games Giveaway gave fans at home the chance to win game-changing money, and in just 24 hours, MoneyLion became the #1 finance app in the U.S.