Moneylion beast Games giveaway
with amazon prime
Our client, The MoneyLion finance app, partnered with the world’s biggest YouTube creator, MrBeast, as part of Beast Games—Amazon Prime Video’s most successful unscripted series ever. For this project, I contributed to copy and ideas across multiple parts of the campaign, helping to shape a campaign voice that turned engagement into massive impact. The MoneyLion Beast Games Giveaway gave fans at home the chance to win game-changing money, and in just 24 hours, MoneyLion became the #1 finance app in the U.S.