There is sometimes a distaste for puns, rhyming, and obvious wordplay in the ad world, but I learned quickly it doesn’t apply here. When I joined, Virgin Voyages was the newest company in the Virgin family of brands, a cruise line start-up, we had to come up with names for everything from the products on ships, to the rooms, nightlife venues, and restaurants. These are some naming explorations I took part in for the brand. Let the pun begin.
PUBLIC SPACES NAMING
Creative lead in the naming of many of the public spaces. To the left are a few favorites including The Manor, named for Richard Branson’s very first music studio in England. Then there’s the Italian restaurant, Extra Virgin, the modern Mexican, agave forward, Pink Agave, and the ship’s multi-platform transitional theater, The Red Room. More to come soon!
Cabin Naming
Creative lead in providing the brand leaders with options for product names including how the brand’s cabins are identified, in a more “Virgin” way. Concepted and presented options like “Terraces” rather than “Balconies”, “Inside & Social Insiders” rather than “Interior Staterooms” and “Ltd. Sea View” rather than “Obstructed View” for cabins facing the lifeboats.
Top Tier Suites Naming
Creative lead in naming for the brand’s top tier of suites featuring numerous exclusive amenities including a music room, outdoor hot tub and unlimited spa access. We had some fun with these while also keeping in line with Virgin’s British heritage. In the end the Massive, Fab, Posh and Gorgeous Suites topped the list and made it into market.
First tier Suite Naming
Creative lead in concepting names for the first tier of suites on Virgin Voyages. The direction was to have fun and remain Virgin in style while speaking to how amazing these rooms will be. In the end it was the Brilliant, Cheeky Corner, Seriously Suite, and the Sweet Aft Suites for the win.
Here are the finals as they are now being used to sell suites.
