Everyone was excited to start telling the world about this new sea travel brand by Richard Branson. There was only one small problem. We didn’t have a product. The ship was not fully built yet. Still, we decided to set up a temporary site, using only copy and some simple layouts, offering Virgin enthusiasts a chance to “get on the list” to be first to book. The short-lived, simple deposit site worked, and we secured nearly 750K in deposits before even having a product to market. Below are some clips from that site.

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